Case study: Cafe Web App & UX/UI Design at Toyota of America
New Web Platform to Network People, Problems & Solutions
Led UX/UI design initiatives within Toyota’s Innovation and R&D team, focusing on new technology adoption and design thinking across three web applications involving AI integration, such as chatbots and Amazon Alexa voice recognition features for dynamic data presentation during business meetings.
Role: Lead UX Designer
Client: Toyota North America
Timeline:Â 2016 – 2017
Location: Dallas, TX
📔 Project Overview
The client is Toyota Motor North America, The company operates 67 manufacturing companies worldwide.  It markets vehicles in more than 170+ countries and regions worldwide, thanks to the support of a 370,000 strong workforce.
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I worked on keeping creative solutions for 3 web apps implementing new technologies and design thinking. I collaborated as part of the Innovation, Research & Development team, responsible for art direction and UX/UI Design. Involved in AI projects for the company like chatbots and voice recognition Amazon Alexa smart speakers to display live data through a user-centric interface with dynamic data during business meetings.
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Improved by +60% the user satisfaction and engagement with the new UX/UI and functionalities. As lead designer, my responsibilities included conducting user research methodologies, improving interaction and visual design. I designed +100 low-fi wireframes to hi-fi design mock-ups, 10 clickable prototypes for testing, design validation and usability across web and mobile, created 6 personas and flows for user stories and journeys to detect pain points and improve UX.
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I provided Q&A and brand consistency across pages with design systems and modular components on Angular. I teamed up with 2 managers, 3 analysts and 6 engineers to help define product requirements and roadmap. We improved the load speeds +40% by applying images and code optimization. Worked on fast-paced Agile Environment, attended daily scrums, conducted product presentations, JIRA system & version control on Sourcetree.



































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